As seen in

Born in London

INSPIRED BY TOKYO
Shinjuku Lanes brings a uniquely Japanese aesthetic to everyday accessories, combining a bold playfulness with functionality.
We adopt the principle of "Datsuzoku (だつぞく)", which means to break free from the conventional.
We do this by asking one question during the design process: "Is this the only way it can be, or this just the way it has always been done?"

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